Project: Rising Sun Morpheo
Client: TKR Optics
Production: Impact Frame
Post-Production: Pixelloop Kreative
Director & Producer: Josher Gatlabayan
Client: TKR Optics
Production: Impact Frame
Post-Production: Pixelloop Kreative
Director & Producer: Josher Gatlabayan
To elevate Morpheo above standard market alternatives, we executed a production strategy centered on a High-Tech Masstige aesthetic, blending premium quality and accessibility. By utilizing macro-cinematography and clinical lighting, we provided a striking visual evidence that "not all photochromic lenses are made the same," demonstrating the product's best-in-class reaction times and clarity through direct comparison, successfully positioning the brand as a superior, top-tier international choice that remains attainable for the everyday consumer.
